Design can be many things, but it cannot be all things to all people. The needs of clients vary greatly and are often dictated by a short production timeline or weak bottom line. Few and far between are the clients who offer a comfortable budget with a gracious timeline, but perhaps this can be for the best.

Creativity thrives where there is a challenge to overcome, and clients provide these types of opportunities with nearly every project they request. Creative briefs, guidelines, specs, timelines, budgets, meetings, reviews, revisions… impossibility breeds inspiration.